![]() ![]() Have you ever played a memory game with a group of friends? 6, 2005, in New York C ity.… And in this article, you’ll discover the techniques to write great photo captions for your marketing. (AP Photo/John Smock) Esquire magazine Editor-in-Chief David Granger, left, and Publisher Kevin O'Malley, right, pose with actres s Jessica Biel at her unveili ng as the magazin e's 2005 'Sexies t Woman Alive' on Thursd ay, Oct. The three-day DigitalLIfe Expo features cutting-edge technology for work, home and play. to play online with musicians (pictured on the screen) in other parts of New York City at the DigitalLife Expo on Friday, Oct. Musician Phil Stewart uses software by Ejamming Inc. Doctors are struggling with limited medicines to t reat the growing number of child victim s whose injuries are often compounded by other medical problems, such as poor nutrition, that diminish a child's ability to heal. Photo credit: John Smock/SIPA 9 June, 2005 – Kabul, Afghanist an - A child severely burned by a c ar bomb yesterday receives care at the Indira Gandi Institute of Child Medicine. President Hosni Mubarak and his ruling National Democratic Party (NDP) have allowed several opposition groups, most notably the formerly banned Muslim Brotherhood party, to be among the 5,000 candidates campaigning for more than 400 seats. Egyptians took to the polls today for the first round of parliamentary election. 9 Nov.2005 - Cairo, Egypt - A woman displays her ink-stained finger after voting. 22, 2005, announce the highest scores for New York City public school 4th graders on state math exams since standards-based testing began four years ago. Bloomberg, New York City Schools Chancellor Joel Klein and Deputy Mayor for Education Denis Wolcott at PS 40 in Brooklyn on Thursday, Sept. (AP Photo/John Smock) (L-R) New York City Mayor Michael R. United Nations World Summit this week, several heads of state are speaking at the university. The exact format for captions vary from publication to publication, but a basic photo captions should: ![]() The second (and perhaps third) sentence should provide contextual information to help readers understand what they are looking at. WRITING CAPTIONS In most photo captions the first sentence identifies the people and place in the photograph and supply the date and location where it was taken. In some cases they are presented as title cards that present short “factoids,” additional information or stats that help provide context. The captions for a slideshow should not repeat the same information over and over but work as short, progressive explanations of the individual image in the context of the entire slideshow. In this context captions may be written quite differently. If readers can’t trust the accuracy of the simple information included in a caption, why should they trust what they read in the rest of the publication? In the interactive world and for online slideshows the caption may play an expanded role relative to print depending on how the information will be worked into presentation. A poorly written caption that is uninformative or worse: misleading can diminish the impact of a good photo and undermine its credibility as journalism. Professional standards of clarity, accuracy and completeness in caption writing should be as high or higher than any other writing that appears in a publication. It should be written in a consistent, concise format that allows news organizations to move the photo to publication without delay. A photo caption should provide the reader basic information needed to understand a photograph and its relevance to the news. Writing photo captions is an essential part of the news photographer’s job. Photo Captions By John Smock, Knight Fellow International Center for Journalists Photo captions are often the first elements of a publication to be read.
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